otegallery.com
This project showcases the art of 40+ juried artists exhibiting their artwork in an upscale gallery on Gallery Row in Scottsdale, Arizona.
Completed in 2025, this project was a redesign of the previous site to match the brand of the new Shopify site (ontheedgegallery.com)
Platform: Squarespace
“A few years ago, when we set out to rebrand the gallery’s online presence, we were blessed to have Barb Smith handle our website project with extraordinary skill. She has a unique ability to take a complex, highly technical process and make it both understandable and manageable for someone who isn’t a tech expert. Barb’s ultimate expertise as a designer and a programmer meant that she could see every angle of the project — from aesthetics to functionality — and execute it seamlessly.
Recently, when we launched our online store (under Barb Smith's leadership) she was tapped to refresh our website AGAIN--and hit the ball out of the ballpark. Thanks to her thoughtful guidance and technical mastery, our gallery’s website now communicates our mission and showcases our artists beautifully. Working with Barb turned what could have been overwhelming into a clear, successful, and even enjoyable experience.”
Cindy Snider / On The Edge Gallery Manager